Porter Airlines gets ready for branded fares

In a Canadian travel market first, Sabre Travel Network and Porter Airlines are set to launch merchandising capabilities allowing the airline to more broadly and powerfully promote their fare brands to Sabre-Connected travel agents. (10/30/2007)Sabre Branded Fares provides Porter the ability to promote the specific attributes and value of their various fare groups to travel agencies and travelers. According to Sabre, this new way to display fares is completely integrated into the desktop workflow of Sabre-Connected travel agents, allowing the Toronto-based carrier to simplify its fare structure for travelers and travel agents selling their products. Robert Deluce, president and CEO of Porter Airlines, said meeting the efficiency needs of travel agents is important to the airline and Sabre delivers that capability. "We have continued to experience excellent growth in Canada and its important for our ongoing success to use leading technology solutions like Sabre Branded Fares," said Deluce. "Sabre is the first to bring this efficient technology to the Canadian marketplace, which benefits travelers, travel agents and our airline as we build our brand in the competitive landscape." Porter also recently signed a full-content agreement with Sabre Travel Network. Additionally, Porter will continue to work closely with Sabre Travel Network as they launch more unique merchandising innovations that deliver incremental value and revenue to airlines. "The ability to brand fares to travel agencies and travelers, along with other merchandising capabilities, continues to emerge as an integral part of strategic plans for airlines as a point of differentiation," said Hugh Jones, COO, Sabre Travel Network. "Through Sabre Branded Fares, airlines can clearly communicate attributes and value that set them apart from competitors both locally and globally."

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