Another merchandising first from Sabre

Following the recent launch of its Sabre Branded Fares, Sabre has introduced another merchandising first through its Distribution Merchandising Suite. (8/28/2007)The new offering will allow airlines to differentiate and sell premium airline seats in a coach class aircraft cabin. “Sabre is the first global distribution system to integrate these merchandising capabilities into the standard travel agency desktop making it easier for travel agents to leverage this premium coach seat capability within their standard workflow,” stated the company. This new merchandising capability was developed by the joint airline team from Sabre Airline Solutions and Sabre Travel Network. Milwaukee-based Midwest Airlines is the launch customer for Sabre’s new merchandising capability in conjunction with the addition of the airline’s Signature seating – its two-by-two seating option with exceptional legroom – on its MD-80 aircraft. Sabre’s new merchandising capability is part of its Distribution Merchandising Suite, which is powered by the SabreSonic Passenger Solutions. The new premium seat selection capability will initially be offered via Midwest Airlines’ website and airport kiosks during the traveler check-in process. In the coming months, customers will have the ability to select premium seats as they make their flight reservations. Travelers will be able take advantage of the new service whether they book directly with Midwest Airlines or use a Sabre Connected travel agent. According to Scott Dickson, SVP and Chief Marketing Officer of Midwest Airlines, the new technology enables the airlines valued customers to make personal choices based on seating preference and cost. As part of Midwest’s continuing roll-out of its long-term strategic plan, the airline’s all-coach class cabin will feature both Signature and Saver seating, beginning this fall with flights on the MD-80 aircraft and continuing next year on its Boeing 717 fleet.

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