Enabling airlines to leverage special fares and fare packages in a more powerful way

In what is being described as an unprecedented initiative, Sabre Travel Network is implementing a new feature integrated into the standard travel agency desktop of its GDS, which allows airlines to leverage special fares and fare packages in a more powerful way. (8/21/2007)Sabre has incorporated Sabre Branded Fares into its GDS for launch partner, Qantas Airways. This will enable the airline to package and brand a variety of fares featuring different attributes. This new way to display its fares in all channels allows Qantas to capitalise on its marketing efforts while simplifying their fare structure. Sabre Branded Fares is part of Sabre’s Distribution Merchandising Suite, which provides agencies and airlines with an enhanced and consistent message throughout the availability and shopping processes. It is currently in limited release with Qantas, covering Australian domestic fares. “Airlines in Australia and New Zealand have led the move to using a select number of branded ‘fare families’ that have simple, but clearly differentiated rules. This has also enabled carriers to assign attributes to the various fare families to differentiate themselves in this highly competitive market place,” said Hans Belle, vice president of marketing for Sabre Travel Network. Belle said the feature significantly enhances an airline’s product branding and consistency across channels to the benefit of travel agencies and the end consumer. “Sabre developed special technology to enable Qantas to clearly differentiate its fares and compete on value rather than on price alone,” Belle said. “Sabre Branded Fares allow for a flexible one-way fare structure, offering features beyond the normal fare rules and it also enables agents to easily locate and book the lowest fare available within a fare family.” “An additional benefit is that Sabre availability displays are less crowded but agents have the option to use the traditional availability displays or the new, simplified ‘fare family displays, with both available right in their traditional agent desktop,” said Belle. Qantas recently renewed a full content distribution agreement with Sabre globally for a further five years.

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