Making hotel reviews relevant by getting them from like-minded people

Online travel company Travelocity has introduced a new hotel review tool, enabling consumers to find information from like-minded travelers. (8/8/2007)The tool gives travelers the ability to sort through tens of thousands of reviews to find information relevant to them in a range of categories such as families, couples, with young kids, with teens, mature travelers etc. Travelocity’s new hotel reviews include a screening process for all reviews based on travelers’ unique interests and needs. Travelers create a customised profile and then contribute detailed feedback on criteria important to that type of traveler. For instance, travelers with disabilities provide comments on wheelchair accessibility, whereas pet lovers talk about pet friendly policies. By addressing these challenges of authenticity and relevance, this qualification process ensures that Travelocity customers are getting accurate information that’s relevant to them, stated the company. “With this launch, we have taken user-generated content to another level,” said Noreen Henry, VP of hotels and packaging for Travelocity. “Travelers do not have to scour the web anymore for credible, relevant opinions – our new hotel reviews meet those needs.” “Paired with Travelocity’s vast global hotel content, our revamped hotel traveler reviews allow travelers to find the right hotel for their needs and gather insight from travelers just like them,” said Henry. Travelocity currently features more than 88,000 reviews imbedded into the existing hotels and vacation packages shopping paths. Andrew Rubinacci, VP, Distribution Marketing EMEA for Intercontinental Hotels Group said, “Travelocity offers travelers an updated, seamless process for searching user-generated reviews that will be valuable to all of our customers who now have the capability to really familiarise themselves with a property before they arrive.”

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