Sabre Holdings data shows almost 370,000 domestic fares change daily on average

Travelocity has launched FareWatcher Plus, a free, personalised service that automatically tracks the best round-trip airfares to selected destinations and sends e-mail alerts to subscribers when prices change. (10/9/2007)The company described FareWatcher Plus as the next-generation service that features an easy-to-use control panel for setting up fare tracking and email alerts and also expands the capabilities of Travelocity’s original FareWatcher by not only giving travelers the flexibility to simultaneously monitor roundtrip airfares from 10 city pairs and search links to low price package deals to their chosen destinations. According the company, these enhancements add relevance to the traveler’s shopping experience now more than ever as pricing data from Travelocity’s parent company Sabre Holdings shows that in 2007 on average 369,492 domestic fares change daily, an increase of approximately 15 percent year-over-year. A recent example of FareWatcher’s value occurred when fares from Phoenix to San Jose dropped from $255 to $103 in one day. Travelocity customers subscribing to the service jumped on the deal, producing the most bookings from a FareWatcher email alert in 2007. “Airline prices change by the second, and we understand how difficult it can be to find the trip you want at the price you want,” said Jeffrey Glueck, Chief Marketing Officer, Travelocity. “It’s impossible for travelers to dedicate time every day to search for the right price on airfare. With FareWatcher Plus we are making it easier for them to find the trip they want at the price they want. For example, in the Dallas to Boston market this year we have tracked fare drops of more than $40 on 28 different days – the most we’ve seen in 2007.” “FareWatcher Plus provides an unparalleled search capability that allows subscribers to find low price travel packages by interest. Users can select up to ten themes – family, romance, sun and beach, luxury, adventure, casino, ski, arts and culture, all-inclusive and urban – and FareWatcher Plus recommends the top travel packages for each. As customers explore by theme, they will be given a wide range of editor’s picks in destinations ranging from Orlando, Las Vegas and Hawaii to Costa Rica, Chicago, and Williamsburg, Va,” stated the company. After a short sign-up process, subscribers decide which cities to track, for how long and whether they want to be notified of changes to those airfares via e-mail. Some of the more random city pairs FareWatcher Plus currently tracks include Dubuque, Iowa to Louisville, Ky. and Baltimore to Walla Walla, Wash. FareWatcher Plus is integrated into the subscriber’s Travelocity account so destination information is displayed on their personalised Travelocity homepage. And, unlike similar services offered by competitors, the service does not require any downloads as alerts are sent via e-mail.

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