Unaira and Amadeus sign major agency services programme

(04 December 2007) UK and US travel agencies will have the ability to book travel services via a single platform following an agreement signed between Unaira and Amadeus.The Swiss-based Unaira system will plug into the existing Amadeus interface and allow online and offline agencies to offer destination services such as airport transfers, sports and theatre tickets, activity breaks, and sightseeing tours.The partnership will use consolidators such as Gray Lines, Activity Breaks, HolidayTaxis, LoungePass, MyTicketMarket, and Viator.Unaira chief executive Brice Bay said: “Unaira’s market-leading technology provides consumers and travel agents greater access to a vast array of local service providers for an all-encompassing international booking solution which will be a tremendous benefit to all parties involved.”We are streamlining the entire process so that both travellers and agents will be able to easily plan entire trips from beginning to end with access to the best local destination information.” The system will initially be made available to Amadeus users in the UK and US, with integration for users in Spain, France and Germany expected within the next 12 months.A white label version and API version is also being built for third parties.Amadeus travel service and leisure managing director, Albert Pozo, said: “Travellers will enjoy an expanded service enabling end-to-end trips and the booking of destination content for a greater travel experience.“Providers will gain easy access to distribution through a global multi-channel network. Finally, retailers will be in a position to generate additional revenues from local content across the most important destinations with a highly productive booking tool.”

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