Microsoft focuses on retail and travel search
- 2008-07-22
- 来源：快捷航空
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| 文章摘要：Published:21Jul2008:MicrosoftCorp.doesntexpectanyshort-termturnaroundinitsonlineservicesbusiness,and... |
Published: 21 Jul 2008: Microsoft Corp. doesnt expect any short-term turnaround in its online services business, and warned investors to expect ramped-up investment with little immediate prospect of profitability.
Companys Chief Financial Officer Chris Liddell, speaking after the companys fourth quarter results, reportedly also painted a darkening picture for online advertising..
"The online advertising area is the part of the business certainly that in the short term we think is most challenging," Liddell said. "The online advertising area at the moment is very difficult. Thats across the board, thats not just us."
Microsoft said earlier that its online services business lost $488 million, on sales of $838 million. In the year-earlier period, the online services business lost $210 million.
"This is the area where were seeing direct impact from the economic slowdown," said Liddell.
On companys plans, Liddell said: "Were focusing on the areas of search where theres a strong commercial intent, such as retail and travel," and on "disruptive" business models such as Cashback Search.
Live Search CashBack gives advertisers the option of offering users a direct rebate for purchases made after searching on Microsoft. The product shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and give a lot of the revenue back to users.
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Companys Chief Financial Officer Chris Liddell, speaking after the companys fourth quarter results, reportedly also painted a darkening picture for online advertising..
"The online advertising area is the part of the business certainly that in the short term we think is most challenging," Liddell said. "The online advertising area at the moment is very difficult. Thats across the board, thats not just us."
Microsoft said earlier that its online services business lost $488 million, on sales of $838 million. In the year-earlier period, the online services business lost $210 million.
"This is the area where were seeing direct impact from the economic slowdown," said Liddell.
On companys plans, Liddell said: "Were focusing on the areas of search where theres a strong commercial intent, such as retail and travel," and on "disruptive" business models such as Cashback Search.
Live Search CashBack gives advertisers the option of offering users a direct rebate for purchases made after searching on Microsoft. The product shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and give a lot of the revenue back to users.
本文链接地址：http://www.kuaijieair.com/news/show-31745.html
