Accor gears up for new global loyalty programme

Olivier Hudry has joined Accors Relationship and Internet Marketing team as vice president loyalty programmes. (1/11/2007)He will be responsible for launching Accors new global loyalty programme and will coordinate existing brand loyalty programmes in the different operating regions. On the appointment, Accor stated: “Backed by his experience in this field at SFR, Cegetel and Apple Europe, Olivier will bring new insight and vision to the customer loyalty process.”

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