Best Western's global loyalty programme posts its strongest annual growth in 2006

Gold Crown Club International, Best Westerns global loyalty programme has shown unprecedented growth in 2006, with a record 28 percent increase in sales year on year. (1/9/2007)The company says such performance is programme’s strongest annual growth to date. Sally Greenaway, product marketing manager for Best Western Hotels GB said, “The growth of the loyalty programme follows a targeted recruitment drive, with a strong focus on retaining members, involving our experienced front desk staff and listening to guest feedback.” Sally added: “We enhanced our programme to include increased customer contact, free room upgrades, water in the room, welcome letter, spouse stays free and express check in, when available, as well as regular special offers and a toll-free reservation line in GB.” According to the company, as of 1st January 2007, members will earn one point for every 60 pence, instead of 65 pence, they spend in the hotel and extra points when dining at a Best Western Hotel in Great Britain, which can be redeemed against complimentary stays, a worldwide wine selection, and new for 2007 spa treatments and rounds of golf at participating hotels.

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