Hilton strengthens its leisure proposition with a short-break product

Hilton has launched Hilton Mini Breaks, its first international short-break leisure product. (2/9/2007)The initiative is part of Hilton’s strategy to strengthen its leisure proposition and provide an enhanced product offering for guests. According to the company, Hilton Mini Breaks has been developed following customer research in key markets and reflects growing trends in guest requirements. It offers, enhanced customer benefits at weekends, including a late checkout until 6pm on Saturdays and Sundays and, lazy breakfast until 11am. Hilton Mini Breaks also offers additional benefits for families whenever they stay: My Little Hilton enables children under 18 to stay for free in their parents’ room and children staying in a separate room receive a 50 percent discount for a second bedroom. Children up to the age of 10 years also eat for free at the hotel’s restaurants when staying at the hotel and when accompanied by adults. Mike Ashton, senior vice president, marketing, Hilton International said “Hilton’s international leisure business currently accounts for 39 percent of Hilton’s room revenues and the short-break business is a growing market (percent of Hilton leisure business quoted excludes North America). With Hilton Mini Breaks, we are introducing a consistent short-stay product with benefits that our guests consider to be most important for a short-break. “ Customers can take advantage of Hilton Mini Breaks at over 150 hotels in more than 80 cities across the UK, Europe, Middle East and Africa.

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